About the Project

As one of several projects to promote their “More Birthdays” initiative, the American Cancer Society wanted to create a site in the vein of ‘Elf Yourself’ where a visitor could upload pictures of themselves, family, friends or pets directly onto the face of a silly dancing character. Through branding, designing, building, animating and even sound editing, we birthed one fun, silly interactive experience. The site received over 10,000 hits in its first days. Go ahead and upload your own picture, pick a dance, props and then send it to your friends on Facebook.